Have you seen the trailer for the new movie, Branded? Since trailer #2 was posted to YouTube about six weeks ago, 1.4 million people have, including me. It looks to make corporations and advertising out to be the puppet masters and puppet strings, respectively, of a dystopic near-future. Perhaps it has some allegorical validity. Perhaps […]
Author Archive | Daniel
Coming soon
What’s the saying about the cobbler’s children? Well, it’s true. We’ve been so busy developing award-winning campaigns, direct marketing that gets results, and killer websites that we’ve neglected our own website. That’s about to change. While this space is a work in progress, we hope you’ll follow us on Facebook, Twitter, or Pinterest; drop us […]
The Process (Redesigning the Stop Sign)
“What if there were no stop signs, and a major corporation was charged with inventing one? They’d brief their agency and let them do it. Sorta. Welcome to corporate creativity, where groupthink and endless revisions help good ideas get executed.” Ok, now for a serious take: “Is it possible to design a better stop sign?”
Change Comes to White House Website
The inauguration of President Barack Obama has brought change to America and to the White House website, whitehouse.gov. Considering that Obama ran a web-savvy campaign and built an enviable political brand, it’s not surprising that the new presidential website is smart, stylish and user-friendly. Mindy Wagner at Viget Labs writes (“Change Web Designers Can Believe […]
