From yesterday’s New York Times: Now the Royal Mail, the British postal service, which has been hit hard by the effects of the Internet, is trying to stimulate business by appealing to the senses. A new initiative, aimed at marketers who use the mail to reach potential consumers, encourages them to incorporate a scent, taste […]
Author Archive | Daniel
17-Year-Old Girl Builds Million-Dollar Web Business
It’s the kind of story that should give any aspiring web entrepreneur pause. How was a teenager able to build a website that attracts more than 7 million individuals and 60 million page views a month and what are the lessons for other site owners? Target a niche market and fulfill its needs. Give away […]
How to Spot SEO Charlatans
SEO, or Search Engine Optimization, comes up a lot these days. We met with a client about two years ago to talk about designing a corporate website and were blindsided by a consultant who claimed to be an SEO specialist. He turned out to be all bark and no bite, but he used the right […]
"Brazil’s ad men face billboard ban"
From the BBC: In the chaotic urban sprawl of Brazil’s biggest city, the impact of advertising is impossible to ignore. Massive billboards and skyscraper-sized hoardings line the streets of Sao Paulo, flaunting their wares at motorists caught in the city’s ever-present traffic jams. The choice of products on display sometimes bears witness to the uninhibited […]
