In case you didn’t read David Brier’s scatological upbraiding of Best Buy (“What Every CEO Can Learn From Best Buy’s (Continued) Branding Mistakes”), I’ll save you a few minutes and get right to the takeaways: The strongest brands stand for something as well being opposed to something else. Brands try to make themselves meaningful with […]
Archive | branding
The Process (Redesigning the Stop Sign)
“What if there were no stop signs, and a major corporation was charged with inventing one? They’d brief their agency and let them do it. Sorta. Welcome to corporate creativity, where groupthink and endless revisions help good ideas get executed.” Ok, now for a serious take: “Is it possible to design a better stop sign?”
